Since the "purchase" is the ultimate conversion, it is imperative that you remove as many obstacles from the customer's research-to-buy cycle as possible. Providing your visitants the key ingredients in their shopping experience creates a smooth and worry-free dealings process. The easier it is to shop and buy the more customers will overcome the natural hesitations that many feel before they commit by striking the final "complete order" button.
Search functionality
If possible, create an extremely robust and accurate search function for the website. A good search function should be able to provide visitants the information they are quest even if products are misspelled in the search box or search products are not offered at all. Be careful, as anything to a small degree a perfect search function only serves to frustrate rather than help visitants.
BACKLINK AND DOFOLLOW
Navigation paths
Create clear navigation paths from the moment a product is added to the shopping cart. This path should allow them to continue shopping, continue through the purchase process or get additive questions answered as needed.
Calls to action
Informational and product pages must consistently use clear calls to action encouraging shoppers to buy now, save for later or post a review. This not only gives your visitants options but compels them to continue moving forward in the process.
Product presentation
Present your products in a way that allows the visitants to quickly harvest the information they need. Use clean images, allowing fourfold views and image enlargements to give the visitant a complete view of the product they are buying.
Product accessibility
Listing product accessibility his a helpful signal that shoppers can purchase this product now and expect to receive it quickly. At the very to the last degree be sure to tell your visitants if the product is untouchable or will be have any shipping delays attributable accessibility.
Product comparison guides
It is extremely helpful to allow shoppers to compare product features and benefits side by side. If you don't sell fourfold products then create a comparison between your product and your competitors. Be honest, if your product lacks what a competitor's has, document that appropriately.
Customer product reviews
If possible allow your shoppers to post reviews on your product pages. Don't discriminate by removing unfavorable reviews, these can be helpful and show that your reviews can be fiducial and that you stand behind your products despite the occasional negative comment.
Up-sell / cross-sell
Be sure you are exploitation your up- and cross-sell opportunities to the fullest potential. Provide a list of related products that typically go on with any current items in a shopping cart or product being viewed. You can also show similar products that have different features that power be more to the shoppers liking.
Add-ons
If applicable, allow shoppers to purchase additive services such as product engraving, customization, gift wrapping, etc. These features can make a nice up-sell chance piece giving the visitants that customization offer that they need for special purchases.
Representative contact
Some shoppers want the comfort of knowing that they can call and get assistance with their order. They may even rather place their order over the phone. Meet your visitant's inevitably by providing an easy to find 1-800 contact number on with other contact information.
Billing options
Provide your shoppers with fourfold options on how to invite their purchase. Some shoppers are more comfortable with one form of defrayal over other and allowing their preferred option can be all it takes to get them to hit that "pay now" button.
It's not your products but your shoppers that are most valuable to you as a business. Most likely, the same products you sell can be found elsewhere and at a cheaper cost. This means you need to make a point your shoppers are treated accordingly. Ensuring that your site meets and exceeds shoppers' inevitably and expectations provides a comfortable and trustworthy environment that will make shopping and buying easier. This, in turn, will improve your conversions merchandising more products at a bit expense.
