At first, it may seem quite discouraging to become great at email marketing. It requires much patience and examination as there are so many parts that need to work together, but by exploitation a couple of simple techniques you'll be way ahead of most people. Here are 5 tips to get you started on your way towards a profitable email campaign:
1. First things first
Regardless of how good your product, service, or app is, it's only useful when you can door latch on into the hands of your target customers. Research has shown that 1 in 3 potential customers will by all odds open an email from a business email address. Unfortunately, most small businesses, especially startup, still use generic email account (Yahoo, Gmail etc) during email marketing campaign.
2. Engaging subject line
It all starts with the subject line. This is where you get the user's attention and try to get them to open and read your email. While it can sometimes pay to try to make something clever, it commonly works really well to just keep it reasonably short and give a hint of what's inside the email so the user knows what to expect. Try to avoid hyping it up overmuch or sounding like a salesman. Think about the mortal on the other end as a friend, not individual you're marketing to.
3. Engaging your reader early
Once the user opens up your email you want to hook them immediately, in the first few seconds of reading. That's really all you have until they decide whether to keep reading or go on to the next email in their inbox. The best way to do this is to deliver the most valuable part of your email right away. Don't drag on and on in the body copy either, but try to boil the email down to its essentials. Shorter is nearly always better, and once more you should try to write as if you're writing to a friend. Casual, colloquial and simple is the way to go.
4. Engaging call to action
Most likely the purpose of the email you're sending out is to get the user to do something. You may want them to sign on for a rank on your site, or get them to purchase something. Whatever it is, the call to action is the part where you actually ask them to bed. Usually, the best way to bed is including a big button they just can't miss, expression something simple like "Download now" or "Register free". You can also admit in-content golf links in your body copy to increase the chances of them actually taking action.
5. Split examination
The best way to learn what works with your particular list is making a habit of split examination things like your subject line and call to action. Simply send back different email variations to small segments of your list and look at your stats to see what works and what doesn't.
