If you can speak run over the telephone, you can use teleseminars (topical, planned conference calls) to give people interested in your topic a sample of what you know and teach. Then you invite them to sign on for a paid telecourse or other kind of teaching program.
This is a teleseminar marketing funnel I have successfully used many times. If you have your own list, this model doesn't require you to give away any commissions on the paid program. If you don't have your own list, you can publicize the free teleseminar through online event listings, free announcements in forums and email lists, press releases and ads.
Here are the stairs to follow.
Step 1: Announce a free one-hour teleclass in which you'll answer questions about your topic. On the signup form for the class, let in a box where people can type in their biggest question about the topic. When people sign on, they should receive an automatic email informing them of the number and access to use for the free teleclass, also as the date and time of the call. Send a monitor email, containing the same information, to all the participants an hour or two before the call is regular to begin.
Step 2: Hold the free teleclass. Keep the group muted during the first half, when you answer the best pre-submitted questions in an organized fashion. You can also answer related questions that no one actually submitted. Then unmute the line for live questions and comments. Make sure you provide real value in your answers rather than come-ons for the coming paid program. Begin and endwise time.
Step 3: Email those who signed up for the free teleclass (and who may or may not actually have attended) and let them know about the coming paid class. Provide a link to the internet site that explains it in depth. Sendwisee or more monitor emails about the coming paid class to this list.
Optional: Record your free Q&A call and make the transcription available to those who didn't sign on for the Q&A session. Have automatic followups in place lurch the paid class to those who request the transcription.
Variation: Ask colleagues to host a free Q&A teleclass with you. Pitch the paid class both at the end of their Q&A class and in automatic followup emails. Use an associate program so you can reward your colleagues with a commission for every soul who signs up for the paid class through their link.
If you repeat your paid program, you can either repeat the whole process above or just offer the free transcription of your Q&A teleclass, with automatic followups in place that pitch the coming paid program.
If you turn your paid class into a home-study program, you can keep your offer of the free teleclass transcription up indefinitely on the web, with its automatic followup emails. You can then drive dealings to it opt-in through pay-per-click ads, blog posts or keyword SEO.
I credit this model with tens of thousands of dollars in income, and I look forward to hearing how it has worked for you!
