To start make your crop up space wish list. Just like when you are shopping for an apartment, It is important to know what factors are bonuses and what would be a deal breaker. Come up with a short list of must-haves, to help refine your search. Your items will differ conditional your brand and your reason for opening a pop-up shop. Here is a list of the 6 essential stairs in selecting the perfect crop up location:
1.Know your pop-up goals
Pop-up shops can serve many purposes, from generating gross revenue to raising brand awareness. Having clear goals when you're opening a pop-up will help you determine the best type of space for your event. Are you doing this to test a future store location or just to boost awareness of your new product? For example, if your focus is register gross revenue perchance you should anticipate be near complementary brands with well-tried foot dealings. For a brand awareness play, take into consideration where your crop up would have the biggest visual impact. Is it a rooftop, a concert hall or is it simply taking something ordinary and making it extraordinary? Look for places where your crop up can stand out and be remembered, especially if your end goal is about brand activation.
2. Know your target demographic
Knowing your target demographic is crucial, as you'll want to pick a neighborhood that fits your brand. Researching the demographics of neighborhoods that you're considering for a pop-up will help you get the right rather foot dealings in the door. Does a crop up put your brand right ahead of your target audience? If you're marketing to a particular target audience, put your crop up right where they will be. If this is a fashion week event consider a mobile crop up that rolls right up to be seen right outside the runway shows. When choosing a neighborhood, it helps to imagine where your target client lives, works, shops, or hangs out.
3. Research locations
For a pop-up shop, location is key to ensure that your shop gets the foot-dealings it deserves. Talk to near businesses and walk the streets to make an knowledgeable decision about the right space for your brand. Do all the due diligence you can - find out the area's demographics, check out near retailers and businesses and see how much foot dealings the space gets. Does a local space particularly match your crop up? Sometimes, a building or public space seems ideal for a project. For example, for a flip flop brand the beach is a great location. Do you want to be near a certain location such as a sports stadium? You know your brand better than anyone. The space you choose should mesh visually with your brand and look like an extension of your brand.
4. Be strategic about your hours of operation
After deciding your goals, target, and location, set hours of operation that will bring you the most success. For example, a beauty line's crop up shop power offer half-hour lunch period manicures for women on the go. Or date night blowouts after work. These details can go a long way, especially if you know who your client is.
5. Consider the space logistics; parking, transportation, managing stock etc.
Think about how your target client will get to your crop up shop. Is there lots of parking? Or is it near a public transportation hub? Is there room for trucks to deliver goods (especially if your product is a hefty one, or oversized) Consider elements of the space's layout as well. If you plan to manage inventory on-site, is there space for back stock? Are there windowpanes for a windowpane display? How about dressing rooms?
6. Ask the right questions
What is the total rent for the crop up?
What is enclosed in the rent? (Utilities, etc.?)
Is there a refundable deposit?
What rather insurance do you have?
What type of use is the building certified for? Do I need any special permits to operate my particular crop up?
Can I modify the space?
Is there a security system?
When can I pull in / move out?
When dead right crop up shops can energize a brand and take it to a new level. But choosing the right location is critical to crop up success. Do the prep and the payoff will be well worth the effort.
