In 2005, hotels in America generated $100 billion in profits, mostly from the food services sphere. Luxury hotels also did brisk business, and little hotels too brought in additive revenues through value added services. Since the cordial reception industry is booming, it is a blast for vendors to cash in on on this boom and market themselves to the industry representatives.
Hotel Planners:
If you are preparation to display your products and services to the cordial reception industry, you need to approach hotel planners. There are over 70,000 hotel planners in the US, and their ideas and initiatives have generated $44 billion in revenue for the hotel industry. In order to market your services to the cordial reception industry, you need to meet the planners and executives of hotels.
How to Market to Hospitality Industry:
In order to sell your services to the cordial reception industry, you need to reach the planners and hotel managers. However, it is not easy to reach them, as they place a great value on their time, and have probably been approached by lots of vendors before you.
1) Identify industry spheres where your products are going to be most useful. If the planners think that your products are of use, they will by all odds want to know more.
2) Plan your marketing scheme before you approach people in the cordial reception business.
3) Internet, emails, direct mailing, print media are all good mediums of acquiring your content crosswise to people in the cordial reception business.
4) Become a member of any association of vendors or related sphere in the cordial reception industry. This will lead to higher exposure of your services to people in the cordial reception industry.
5) Provide hotel planners with information regarding your products, and cut down on the gross sales talk. Planners are hard ironed for time; and they will not be too happy if they take time resolute listen to you, only to discover that you have nothing much to tell them.
6) Use innovative marketing strategies to get the attention of planners. Schedule calendars, calculators, package for charts etc. are always desired inside the cordial reception industry, so you can demonstrate the use of such innovative tools to hotel executives and planners.
Hospitality Industry: Sectors of Growth.
High growth areas of the cordial reception industry let in food and beverages, and full service hotels. Food and Beverage departments of major hotels have been given more autonomy, so you can approach the department manager directly for marketing purposes. Vendors and suppliers of food items, drinks, kitchen devices, cutlery, napery and furniture can benefit a plenty from this.
With so many opportunities for vendors to take advantage of, it is no wonder that they want to cater to the cordial reception industry. With proper preparation and the right marketing strategies, you should be able to get ahead of your competitors and bag profitable deals from hotels.
