Search Engine Optimization, or SEO, is one of those terms that had me bamboozled for months. Just what was it, and how did it connect with network marketing? Why was everyone talking about it on my home business training calls, and in emails that I got from various "in-the-know" marketing gurus?
There are wads of ways to explain the term, but the aspect of SEO that concerns "Joe Home Business Owner" is how to use it to rank well on Google or on other search engines that "crawl" through much amounts of information posted on the Internet. Since every home business owner is busy advertising their website and paying money to do so, the purpose of SEO is to help you get the most bang for your buck when you market your business online.
The more information hooks and connections you have creating a "web" around your "website" (get it?) the more in hand your website appears to the search engines. Search engines like relevance, and when they like your site, they give it priority higher-ranking. That means more people will see your ad and click on it.
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To create this spidering effect, a network trafficker inevitably to have in hand content so find other sources of in hand content to link to it. This is done by direct golf links that you can produce, or by victimisation keywords that attract people searching for information that is available on your home business website. Each visit counts as a "hit" and is tabulated on the search engine matrix.
When soul visits your website, their visit is noted by the search engines in their higher-ranking profile. (It's like having a automaton transcription your every move!) Getting other people to link to your site via social networks, blogging, etc, is called "back linking." But without in hand information and the right keywords, that is not likely to happen. That's why learning to write in hand text is so extremely important.
To summarize, SEO is a process by which in hand information supported by in hand keyword density should produce multiple back-golf links and spidering to your website. This raises the rank of your ad (where it appears on the page on Google) so you can possibly by pass your competition, even without having to invite advertising. That's the goal for savvy network traffickers, but it's not an easy mark to hit if you don't understand the grandness of keyword density and relevance. Without SEO you are destined to pay top dollar for all of your advertising and will probably blast through your home business budget before you get off the ground. So do yourself a favor and learn the advantages of victimisation an SEO approach for all of your advertising.
As a new home business owner SEO didn't show au fait my network marketing radar screen. There were enough other aspects of owning a home business to keep me occupied, so I just overlooked it. Now I see how important it is to leverage my marketing efforts with SEO techniques. I suggest you do the same!
