Online video merchandising is increasingly the chosen option of businesses to establish their online presence. One of the most effective video merchandising strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video's popularity by now as its claim to popularity is fully backed by impressive statistics.
Another important affair to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that spectator like can be shared with other Facebook accounts, blogs likewise as other social media sites. It will be the spectators themselves who will make the video go infectious agent for the following reasons:
1. Easy to Share
If you have a fun, exciting and informative video, spectators will not only 'like" or click a thumbs sign, they will share it with other people so that they can talk about it later. It's a natural tendency to share someaffair that makes one excited, sad, happy or inspired. The same affair will happen to those who were affected by the shared video because it only takes a click to share.
Even news videos now have golf links to share with various social media platforms. Viewers normally want to share videos with debatable topics. Eventually, if more sharing recipients like the video, it will go infectious agent. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.
2. Billions of Potential Video Viewers
You can't share if there's cypher to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.
Targeting social media users is like targeting a captive audience for your videos. That's why it's one of the most considered video merchandising manoeuvre to promote brand awareness.
3. Extended Accessibility
TV commercials are played only supported how much air time you bought. It's not someaffair that's available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are ceaselessly available unless you delete them.
For instance, Justin Bieber's music video "Baby" with over 756.4 million views has been ceaselessly available at YouTube since April 25 2010. Until now there are still spectators without the need to buy more air time. It's the same with the popular Volkswagen advertising with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a couple of months to give way to newer releases. It couldn't have been viewed at to the worst degree 756.4 million times.
If you are not using online video merchandising strategies to establish your social media presence, you could be limiting the reach of your online merchandising efforts.
