So, when and how did network merchandising start? I have done extensive research on this topic and I will tell you that I all disagree with the determinations. In this article, you will lean some facts, some of my views and you will then have to see what your notion is.
As you will research, you will find that they will tell you that it is just about 50 years old. They say that in the US, the first major modern network merchandising company started in 1959. VanAndel and Devos started the company, because it felt in gross revenue it was unfair. If you sold to individual, and since the client may be brand loyal, that others could sell to the client, and you could lose commissions. They wanted you to be paid for the original work, which is determination individual with a need, want and desire and felt you should always be paid on that. They distinct that they would center on one product. They broke away and started their own company and a couple of years later had made enough money to take over the original company. The first line of merchandise was Vitamins.
Now, yes, formally developing the compensation model, this could be true. Now, I guess the point that matters is that you must be paid and paid on leverage. I would say that network merchandising goes back thousands of years. When was the first product created and people saw the benefit and wanted the product? Was it when the wheel was created? Was it before? I would like to say that it was even before the wheel and the first industry probably was in the food industry. Let me ask you, when was the last time you went someplace to eat and the food was fabulous and you had to tell others? And if others likeable it, then they probably created the infectious agent nature of network merchandising.
Now, why is the mark that network merchandising is a bad thing? This is something that comes natural. It is about believing in the products and telling people what you had the good experience with. Where people get hung up is that you could get paid on this form of merchandising. As an example, let us talk about the food side of this. Now, say Red Lobster or your favorite seafood eating place would pay you to fill their table. This way, the eating place would be sold not because of individual that pays for the advertising, but it pays the guests to refer people thereto based upon the accomplishment of the chefs. Now, if the chefs stink at cooking, this would ne'er work. It gives the eating place the desire to perform well. This would sure beat the comment cards.
Well, I do not know why they want to say network merchandising began 50 years ago, but does it matter? I hope this made you think a bit about the industry and where you may see it for the good it has to offer. Now, if you have just started in a network merchandising business, let me encourage you to want to learn about the fabulous industry and get the education you deserve.
