Once print merchandising was the only game in the city. Banners, posters, business card game, flyers and ads in the newspapers where your only option for acquiring the word out regarding your business.
Then came the internet.
And with the arrival of new email lists, websites and social media everything changed. In the past few decades, merchandising has shifted entirely to a digital platform.
So does this means that print media is gone? That's not true. In fact, there are several reasons why it is essential to join print advertising into your content merchandising techniques.
It Hangs Around
Email can be forgotten or sent to the spam box with one click ne'er to be seen again. Top page banners and side screen ads can be hidden instantly. But a right designed and bright colored pamphlet with visually appealing pictures or unique business card in a diverse shape is something you power not want to throw in the trash barrel immediately.
On the contrary, you power stick it to the electric icebox or keep the card in your wallet. In simple words, print media has more chances to stay in hand, and that's what a good merchandising scheme is.
It's Already Printed
A lot of merchandising comprises of discount and coupon codes, which must be written to be used. This is quite hassle for much of people, which is why many of them skip and ne'er make use of such merchandising.
However, discount codes and coupons that are already written, armoured or dispersed are more likely to be used. Additionally, some vouchers can be paid by displaying a barcode on your cellphone; most people even find this overmuch to do. Taking a coupon out of your bag and exploitation it to shop, is more comfortable.
People Trust It
In the end, the most crossroads is that people still remember the old merchandising ways. They remember go after jobs through newspapers and extirpation coupons from magazines. They remember handing out business card game on different occasions. This merchandising scheme helped in building trust. People trust print merchandising because before digital merchandising came to life, print merchandising was the king.
Digital merchandising offers multitudinous benefits that traditional merchandising can ne'er vie with. But what we should realise is that both these merchandising strategies can work well together as new and old clients both respond efficiently to print media strategies. Try making use of print media in your digital merchandising scheme and see how it can do wonders for your business.
