Online Publicity - PR 2.0 is the way to go!
The cyberspace is not going away. You've got to embrace. The Michigan Chronicle is even online and some of the editors blog there! So, how do you as an author or an ambitious - use the cyberspace to the max? Here some tips:
1. Write a site plan. Know what you want it to do before you build a site. Create a favorable buying experience for your ministry products. Make the site easy to use. Provide good client service by shipping products inside 5 to 7 days. Use auto responders when people make purchases. Make your site "shopper-friendly."
2. Attract people to your site by promoting it through frequent email campaigns linking back to the site. Have your site content-rich to keep visitors at your site, wanting to share it with others. This is called microorganism marketing.
3. Capture name calling of visitors by exploitation a "squeeze page." Offer something unhampered charge like a CD or pamphlet if they provide their contact information. Get their email address at the very to the last-place degree so you can send the pamphlet in a PDF file or the CD as an MP3.
4. Publish a regular online magazine called an Ezine. This is a psychological feature tool for people to look forward to receiving. It has the ministry updates in it.
5. Include recent news hits in your ezine. Stream TV interviews and audio clips. Use a template from an Internet database direction company like Constant Contact. I've used them for years!
6. Join discussion groups and nings like ChocolatePagesNetwork dot com. You can learn a wealth of information this way in any particular industry. There are groups for pastors, ministry communication possibility professionals, Christian authors, or whatever your specialty. Look up your area of interest in Yahoogroups, connectplatform.com or Google.
7. Put banner ads on other sites that your target audience may visit. If it is Gospel Today or DetroitGospel dot com, inquire about placing a banner ad on those sites. These ads are commonly very inexpensive. You can promote your TV ministry docket or other products.
8. Update your site frequently. Current information sends the content that you are current in your ministry. It keeps people return to your site. Try new things on your site like podcasting or webcasting. Keep it fresh.
9. Concentrate on great content so the search engine optimisation will give you a high senior when people are surfboarding online via search engines like Google or AOL. Adding golf links is other great way to increase your site seniors and get detected among the search engines.
10. Add a "news room" to your site. The media will access your high-resolution photograph (300 dpi), get a press release, ministry story and a good bio from this section. It makes their life easier and shows you're a pro at handling media interviews. This is also a good place to list other media hits that you have received like magazine/ezine articles, radio interviews, and columns you've had published.
11. Create a blog. Do this only you have time to keep it up. A good blogger posts about 2 to 3 multiplication a week. A blog is like a personal journal online. A blog is an abbreviation of "weblog." It is the online version of you. It's more personal and informal than a site and visitors can respond directly to you. Go to blogger dot com to set one up free. See the Ministry Marketing Solutions blog. It'll give you ideas too.
12. Use a signature at the end of every email that includes your tag line, site, blog and contact information. Please. The best form of advertising - and it's free!
