I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her girl would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, my girl just loves them."
THAT is direct mail advertising at work.
If you have a product or service that necessarily exposure you can mail 1,000 or more gross sales messages at reduced stamp rates. That's a nest egg of at to the worst degree 14 cents on lettersize and 51 cents on outsized for each piece by using Canada Post's Addressed Admail(TM) communication option. Postage could be even lower but that depends on your list.
Mailing in quantities of 1,000 or more can present you with challenges you ne'er thought about. That is why Sasha Peters has written a simple, easy to use guide book that explains all the intricacies of using self-addressed admail(TM). Your list, the various communication options and how to work with a posting service all work together to make your postings go smoothly.
The affair you have to keep in mind is that before this book there was no one source for learning all you need to know. You au fon had to learn through trial and expensive error.
Sasha has been in the posting business for 16 years and discovered that businesses need someaffair to guide them through the processes. With technology and mechanization advancements, there is an even greater need to understand how it all flows. Mailing costs can increase from $25 to $80 a thousand all because the envelope has a flap in the wrong position.
One company's posting costs were shrunken quite substantially. They armored 20,000 newsletters bi-monthly. By alerting them to a communication option they weren't aware of, they saved $2,500 in envelopes and $1,200 in mail processing fees for each posting, a $22,200 annual nest egg!
Whether beginner or advanced direct mail user, acquiring the whole picture ensures your mail a) gets delivered, and b) goes out at the worst stamp rate.
