To make it simple, digital marketing is nothing but marketing of any product or service done via net. It is a rather "new-age" marketing proficiency which is different from the conventional or traditional systems of marketing. It is different from traditional marketing ascribable the fact that digital marketing offers the advantage of monitoring the entire aspects related your marketing strategy. And course this monitoring can be accomplished in a real time basis.
Nowadays, people spend a hefty amount of time over the net. The boom of social networking websites in recent years has attracted increasingly people to their desktops, laptops and mobile devices. According to recent surveys, it is estimated that an active Facebook user spends an hour on Facebook daily on an average. People nowadays spend more time on net compared to the past decade. Internet has become an indispensable part of the lives of many. Digital marketing too exploits this situation to the maximum.
Digital marketing proficiencys are enforced via many means. These proficiencys make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.
A Marketing Channel Quizlet
Advantages of Internet Marketing Over Traditional Marketing
As already discussed in the introduction, the superlative advantage of digital marketing is that it facilitates the scope of monitoring online campaigns, which is otherwise not possible in the case of traditional marketing proficiencys.
You may make the analysis of your online campaign right from the start and can determine its progress that too in real time. Real time analysis can be done in matters related decisive dealings to your website, knowing conversion rates and many others.
Creating inquiries, generating visitors, reaching your target audience, branding related possibilities and many other benefits are associated with digital marketing. Traditional marketing is devoid of all these benefits. Once you have enforced a campaign in traditional marketing system, it is difficult to perform tweaks or other customizing options.
World wide exposure - The information that you share can be accessed from any part of the globe. Even you can determine or make a preference over your target locations.
Compared to traditional marketing, the cost of setting up a digital campaign is very less.
In order to implement a digital marketing campaign, your essential requirements are a computer, net connection and an in-depth knowledge in digital marketing.
Who should attend net marketing training program?
Attending a net marketing training program is a "must do" for anyone would like to get into online marketing. Ranging from a company CEO to a housewife, rather anyone with a basic knowledge of computer and net can pursue this course.
Marketing professionals - Marketing professionals who own a BBA or MBA degree, Business development Executives, or other intimate individuals who have been in to marketing must take up this course. For marketing professionals, taking up digital marketing training program should not be viewed as an option to consider later. It is high time that you become aware of the latest digital marketing concepts, without which it is difficult to survive in that ever-changing digital era.
Individuals who are presently implementing the traditional marketing strategies and who would like to make a "switch-over" - Marketing strategies have to be changed according to the changes that we comprehend and feel in our society. Sticking on to the same old marketing maneuver may prove fatal and may affect your business prospects in a negative way. Those individuals who would like to try out digital marketing are all invited to this training program. Even merging traditional marketing proficiencys with web marketing may work call at certain scenarios. After all, the perquisite to attend this course as already indicated is only the basic understanding of computer and the net.
Company CEO - The CEO can monitor the marketing strategies adopted by his/her company and can coordinate the implementation procedures with the entire team. Having a though understanding of digital marketing concepts and technicalities makes CEO capable of providing his/her contribution and suggestions to the marketing wing.
Beneficial for housewives - A vast majority of housewives have ample time at home after performing their routine works. Those housewives who are interested to make some extra income from online marketing can sure take up the digital marketing course. For example, paintings, art works, handicrafts, dress materials etc can be marketed via online with the to the last-place degree expenditure.
Students - Students following BBA, MBA and other marketing destined courses can take up digital marketing course as a part time course on with their studies. It serves as an extra bonus at the time of interviews and can boost up your profile. Moreover, the individuals shall be bailable for placement in IT companies as SEO analyst, Digital marketing Executive etc.
Others - Web marketing is not meant for marketing professionals or online marketers alone. Even a secular with a strong desire to explore the horizons of digital marketing can master this subject with little bit dedication and hard work.
Classes according to your convenience - We offer a wide variety of training programs in order to suit your convenience or work schedule. We provide weekend, individual and online classes for our students. We also arrange corporate training for MNCs and start-up ventures. If needed, you may also attend our digital marketing crash course for the duration of 2 days. This will help you attain a quick grasp of digital marketing basics.
