In this clause I am going to teach you how to create great content to market yourself and your business. The reason I am going to teach you how to create great content is because you need to know how to be able to be found on the cyberspace - so being able to develop lots of content about you and your business is one of the best merchandising tips I can give you.
Here are the 7 stairs I am going to teach you about how to do create great content:
step 1 is to use some information you've already written
DIGITAL MARKETING SPECIALIST
step 2 is to publish that content online
step 3 is to then save that content as a document & format it
step 4 is to save that as a PDF
step 5 is to upload that PDF on other websites
step 6 is to track all of this new content
step 7 is to do some research & update after a period of time.
If you do these 7 stairs you will have winner with being able to create great content as merchandising for you and your business.
Ready? Here are the stairs:
Step one:
Let's make this easy by exploitation some content you want to wear your website or blog. This power be an clause you've written but haven't advertised yet, or great stimulating information for a blog post, or something about your niche, or your field of expertise
Create a new document in the package of your choice, where you can copy and paste the information from your site. It inevitably to land up being about one page of information, so if you don't think you have enough to fill a page, go through your website and see if you can copy and paste from different pages, to make up an entire page.
Step two:
Now that you have your information beat one document, add it to your website as a website page or a blog post. It could also be a list of tips or a series of questions and answers, which makes it even easier to write.
Once you've added it to your site, and completed the onsite SEO for your page and images, you can publish it. Bravo!
Step three:
In this step you're going to take that SAME text and if it's already in a Word document or an OpenOffice document, add your logo, your name, your contact details (like phone, email name, skype etc). Add a "Call to Action" so the reader will be compelled to visit a page of your choice.
Basically you want to format the document so it will look good for printing.
When formatting, make a point you take into consideration different countries have different wolf-sized paper (e.g. typewriting paper in the USA is longer than in Australia, but narrower).
Step four:
In this step you're going to save your document as a PDF.
There are quite couple of ways to do this, so if you haven't done it before, don't worry - it's quite easy.
If you're exploitation a Macintosh computer, you can open up your document in any program, then select FILE /PRINT then you should see a button with "PDF" on it, generally towards the bottom left corner of the open dialog box.
Select that button, and from the options choose "Save as PDF", accept the PDF name, and click the OK button.
On Windows PCs you should be able to do the same or something similar.
If not, there are many places online you can upload your document and save as PDF, e.g. type/copy this and paste into a search engine:
- 2Pdf.COM
You'll get a ton of results from which to choose - also look for the word 'free'.
Here is one website which I've used in the past:
- Doc2PDF.net
Step five:
For this step you will need to create few accounts online at PDF distribution portals in order to upload the PDF.
The reason you want to upload your PDF to other websites is so that people who are searching for the topic of your PDF will be able to find it in more places -- not just on YOUR website. The MORE places you publish your information, the better. In fact you can publish on lots of PDF sharing websites, and I'll give you the name career of few to get you started:
a) Free-ebooks.net
b) GetFreeeBooks.com
Some of these sites disappear for no reason, so if these two aren't available, just search for "ebook directories" (once you save an clause or information as a PDF, it can also be called an ebook).
Step six:
Once you've uploaded your PDF to few sites, pat yourself on the back
Bravo! You have just started merchandising yourself and your website!
The next step is very important - create a spreadsheet or document of some kind so you can keep track of every place you upload your PDF.
You also need to remember the date, so when you come back to this Tracking Sheet in few weeks or calendar months, you will be able to update it and see how long it's taken to get your results.
Step seven:
About a calendar month after you uploaded your PDF, it's a good idea to do a search for the "Title" online to see if the PDF's been derived by any other websites.
The reason you want to do this is so that you can update your Tracking Sheet (from Step six) and see if your PDF is appearance in MORE places online.
If it is, that's fantastic news! Congratulate yourself!
Add the details of the date and each of the websites where you find it, so you can quickly see if it's rising its "merchandising" for you.
Conclusion
Now you have learned how to create great content to market yourself and your business, you can do this few multiplication a week to create more documents you can upload onto the cyberspace, as a back-linking and merchandising strategy.
Every new PDF you publish online will have a link to send people back to your website, called a "back-link" and will help your website in the search engines and for SEO.
